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6 Amazing Things You Never Knew About Urban Decay


6 Amazing Things You Never Knew About Urban Decay

If you click "Buy Now" the second a new Naked Palette comes out, we feel you. We have a card on file too. It's why you'll want to know these six crazy Urban Decay facts.

1. Urban Decay was created to rebel against the abundance of pink makeup products on the market. In 1996, the creators of Urban Decay decided to respond to the "color void" in the prestige makeup department. The company's first magazine ad asked, "Does Pink Make You Puke?" Wende Zomnir, the co-founder and chief creative officer of Urban Decay, told Bloomberg that the company's first selling strategy was an aggressive grassroots approach. "I would show up at music festivals to track down Shirley Manson and Gwen Stefani and get them to try the products," she says.

2. The grassroots efforts really paid off. One of the earliest fans of the brand, Gwen Stefani, also created Urban Decay's first celebrity collection. And Stefani really had a lot of say in her collection. She spent hours upon hours at her house with Zomnir working out the perfect colors.


3. For the past 12 months, Urban Decay has sold one Naked palette every six seconds. The story behind the palette: "If you had to take four eyeshadow shades to a desert island, what would those eyeshadow shades be?," Zomnir toldStyleCaster. "We threw them on the table and they actually made a beautiful palette."

4. They support the industry. Makeup artists and anyone studying to become a makeup artist can join the Urban Decay Pro program (for free) and get 40 percent off products.

5. Urban Decay is the number one selling eye shadow brand in the United States. The Urban Decay Alice in Wonderland Book of Shadows sold out before it even arrived in stores. And you might remember the company's first popular eye shadow, the sparkly light pink Midnight Cowboy. I can still remember picking that eye shadow out at a Sephora when I was 14 years old.

6. Urban Decay has a name library (yep, real thing) for naming new shades and palettes.

"We categorize them into like 'sex names,' 'drug names' and when you think of a good name you put it into the name library," Zomnir told Stylecaster. Oh, so that'show Acid Rain and Smog became color names.